Hanna-Maarit Nieminen joins Edita Publishing as new Marketing Director and management team member


Edita Publishing and Nordic Morning Group

Edita Publishing is one of the largest educational publishers in Finland. The company offers a broad range of innovative learning and content solutions, developed in close cooperation with leading Finnish pedagogical experts. Edita Publishing also provides comprehensive legal information through a wide range of literature and training services for professionals in need of legislative information. Edita Publishing is part of the Nordic Morning Group. The Group recently announced resilient half-year results despite the Covid pandemic.
Nordic Morning Group works in close collaboration with its clients to deliver superior experience to their customers, driving growth and customer love. The Group consists of three business areas: Nordic Morning focusing on data-driven marketing and service design, Edita Prima creates automated customer communication services, and Edita Publishing develops collaborative learning and information solutions. Nordic Morning Group serves clients mainly in Scandinavia and Northern Europe. The Group employs 450 people and net revenue in 2019 was EUR 77.6 million.

Hanna-Maarit Nieminen joins Edita Publishing

Edita Publishing, a leading knowledge company in smart learning and legal information, has appointed Hanna-Maarit Nieminen as the new Marketing Director. She will join Edita Publishing in mid-October.

Kalle Toivonen, CEO of Edita Publishing announced the appointment last week after a comprehensive selection process:


“We were happy to see so much interest towards Edita Publishing by the top talent in the market. Our target is to accelerate our growth and digital transformation. We want to create a superior customer experience, enabled by data-driven marketing and customer service. Hanna-Maarit’s professional track-record, her vision on modern marketing and her values were simply a great fit for us. We look forward to work with her”.


Hanna-Maarit Nieminen has wide-ranging experience of sales-supporting B2C and B2B marketing. In the past six years Hanna-Maarit has had an extensive learning and career growth experience with Kojamo, Finland's largest private residential real estate company. During that time the company rebranded itself, launched a new consumer brand called Lumo homes and listed in Nasdaq Helsinki. Hanna-Maarit was supporting successfully Kojamo’s strategy as Head of Marketing achieving significant increases in revenue through digital marketing channels.

Commenting on her appointment as a career move, Hanna-Maarit said:


“I am really excited to join Edita Publishing and be part of the transformational journey of Nordic Morning Group and Edita.

I am curious by nature and have always been eager to learn more. In my previous work I gained plenty of valuable learnings about leadership, branding and data-driven marketing. In addition, I wanted to broaden my perspective beyond marketing and communications through the Aalto Executive MBA program. I feel that these experiences enable me to utilize lessons learned now in a new business environment at Edita Publishing.

Edita Publishing being a true knowledge company with a mindset for growth and change, caught my interest. The more I came to know the company and its distinctive culture, the more my interest grew. Throughout the recruitment process, I was impressed by the group’s strong value base and how visible their six guiding principles are in everyday work. In every step of the process, we discussed values and cultural fit. Already now, even though I haven’t officially started, I have had such a warm welcome. I look forward to being a part of making a difference in the field of education and legal with Edita Publishing’s professionals.”




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